Mexico has been traditionally among the most visited countries in the world according to the World Tourism Organization and it is the most visited country in the Americas, after the United States. The most notable attractions are the Meso-American ruins, cultural festivals, colonial cities, nature reserves and the beach resorts. The nation’s temperate climate and unique culture – a fusion of the European and the Meso-American – make Mexico an attractive destination. The peak tourism seasons in the country are during December and the mid-Summer, with brief surges during the week before Easter and Spring break, when many of the beach resort sites become popular destinations for college students from the United States.
Mexico has the 23rd highest income from tourism in the world, and the highest in Latin America. The vast majority of tourists come to Mexico from the United States and Canada followed by Europe and Asia. A smaller number also come from other Latin American countries. In the 2011 Travel and Tourism Competitiveness Index report, Mexico was ranked 43rd in the world, which was 4th in the Americas .
The coastlines of Mexico harbor many stretches of beaches that are frequented by sun bathers and other visitors. On the Yucatán peninsula, one of the most popular beach destinations is the resort town of Cancún, especially among university students during spring break. Just offshore is the beach island of Isla Mujeres, and to the east is the Isla Holbox. To the south of Cancun is the coastal strip called Riviera Maya which includes the beach town of Playa del Carmen and the ecological parks of Xcaret and Xel-Há. A day trip to the south of Cancún is the historic port of Tulum. In addition to its beaches, the town of Tulum is notable for its cliff-side Mayan ruins.
On the Pacific coast is the notable tourist destination of Acapulco. Once the destination for the rich and famous, the beaches have become crowded and the shores are now home to many multi-story hotels and vendors. Acapulco is home to renowned cliff divers: trained divers who leap from the side of a vertical cliff into the surf below.
At the southern tip of the Baja California peninsula is the resort town of Cabo San Lucas, a town noted for its beaches and marlin fishing. Further north along the Sea of Cortés is the Bahía de La Concepción, another beach town known for its sports fishing. Closer to the United States border is the weekend draw of San Felipe, Baja California.